the important stuff

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If your brand is looking to invest in documentary work or longer-form branded storytelling, we can accommodate! This behind-the-scenes, 'Hard Knocks '-style project, produced from the ground up for the Ottawa REDBLACKS was just over a year's worth of planning & production, culminating in 4 x 30 min. episodes. A first of its kind in the CFL. 

Working with athletes such as Elias Theodorou was always a dream come true. Here we worked together while traveling to Salt Lake City to make his debut as the first 'Ring Boy' in MMA history. This medium-format deliverable was shown on several MMA media outlets, including the MMA Hour.

Projects such as this are very popular with clients such as athletes and musicians, as there isn't always significant lead-in time, a quick turnaround is usually required and you may or may not do the majority of your work in an airport - but, we don't mind that :)

Scripted commercial storytelling for your brand can be an incredibly powerful and valuable tool to communicate brand values, strategies, and goals.

This 'love letter' to Ottawa was scripted and produced to tell fans of the Ottawa REDBLACKS that the team is bigger than just football.

Over the years we have worked on a number of national broadcast campaigns for 7-Eleven. Our involvement has ranged from writing, producing, directing and editing - all the way to ensuring QC for broadcast delivery.

If you need to get your message across in 15/30/45 or 60 seconds, we can make it happen anywhere from a storefront, a studio or a  busy street corner in downtown Toronto!

An increasingly popular choice for brands and branded individuals is launching a podcast. 

Arguably the most important part about launching a podcast isn't the production itself, it's the strategy that needs to follow. How and where are you launching? What are the tie-ins to you social channels? Who is coordinating the in-program endorsements?

That's where we come in. Our work starts long before we hit record, and keeps going until a full marketing strategy is being rolled out online to accompany your podcast, ensuring that it not only stands out, but maintains that consistency throughout its existence. 

Sometimes you need to take the show on the road! At CREATE OR DIE we are experienced in taking multi-cam podcast productions to remote, off-site locations while maintaining professional quality in picture and sound. 

This example is from the first player-led podcast in the CFL that was produced on-site for the REDBLACKS, however, had to be torn down and set up each time recording took place.

Whether it's tapping into nostalgia, building off of a pop-culture sensation, or capitalize off of a new trend taking off on social media. Being fast, flexible and aware of what is hot in marketing, and knowing how to apply it to your brand is key. 

Not every business owner has the luxury of time to know about the ins and outs of todays marketing - sometimes it's a good idea for a month, other times a day or two. 

Being able to action and deliver trending content for your brand, as it makes sense for your brand is one of our specialties. 

One of, if not the most important thing for brands these days is to be able to put a face to the name (or brand). While you are always selling a product, you are also selling a connection to your customer. That's where you get buy-in. 

From rapid-fire-style questions that have nothing to do with your brand, to slightly longer, more thoughtful questions, these videos are not only evergreen and engagement drivers, they will only help your brand.